Convincing Features
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Individual Written Assignment 2
You are required to select a business organisation to analyse its’ strategic management. It is recommended that you select an organisation operating a highly competitive environment that is currently experiencing competitive issues. Utilizing strategic management concepts that you have learnt in this course you are required to detail out a management report in the following format:
1.1. Brief introduction of the company background
1.2. Industry background/current business challenges the industry is facing
2.1. Internal Analysis (Value Chain, VRIO and BCG or The McKinsey 7s matrix, choose the most relevant model)
2.2. External Analysis
2.2.1. PEST- Identify- Show impact on industry in general
2.2.2. Porter’s 5 Forces Identify- Show impact on industry and company in general
2.3. SWOT-TOWS Matrix
2.3.1. Current strategic position
This section would require you to detail strategies or plans to move the company forward based on the both the generic strategies as well as the Ansoff growth strategies.
This section would require you to evaluate the changes needed internally to realize the recommended strategy, outline potential risks of the aforementioned.
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