Convincing Features
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Sustainability refers to the development that caters to the needs of the existing generation without sacrificing the ability of future generations to meet their own needs (Kotob, 2011). Sustainability in the business context refers to the ability to do business without negatively impacting the environment or society (Spiliakos, 2018).
Zara, H&M, and Shein fell into the fast fashion industry or sector. Fast fashion describes the production of low costs but trendy and stylish clothing that moves speedily from design warehouses to retail stores to cater to the trends, with new collections being introduced perpetually (Hayes, 2022), often produced in large quantities. Fast fashion brands are facing criticism regarding their sustainability concerns in the past years.
Below are some relevant sustainability concepts related to the fast fashion industry, especially Zara, H&M, and Shein:
These relevant sustainability concepts play a significant role in the fast-fashion industry. It is crucial to take these sustainability concepts into account while analyzing the methods used by Zara, H&M, and Shein. A better understanding can be achieved by investigating their supply chain management, production process, and the impact or influence that it has on the environment and society.
One of the main sustainability issues correlated with the fast fashion industry is the mass environmental effect of the industry. The production process requires a remarkable number of resources including water, raw materials, chemical, and energy used.
Another sustainability issue is the social impact of the fast fashion industry. The fast fashion industry exploits local communities in low-income countries where labor laws and human rights protections are poor (Assoune, 2023).
Consumers are more aware of the impact of sustainability issues correlated with the fast fashion industry and start to demand accountability and transparency from these brands. Therefore, fast fashion retailers like Zara, H&M, and Shein have vowed to improve their environmental and social practices.
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