Select one company* [existing company, eg. Nestle, Mamee etc] and propose a new product [no in market, imagine the product but must fit the company] that fits into the company’s portfolio: Digital Marketing, Assignment, Malaysia

• Create a new product that fits the company’s portfolio and provide brief description of it.

E-Marketing Plan

• Generate an e-marketing plan for the new product. Apply your company the e-marketing plan based on the 7 steps below:

1. Situation analysis [6 marks] *method analyze company internal / external environment situation.
2. E-marketing strategic planning [7 marks] *strategic planning for entire organization like HR, marketing, product development etc
3. Objectives [6 marks] *company objective, why company set up this new product
4. E-marketing strategy [7 marks] *related to objective
5. Implementation plan [6 marks] *how to implement strategy
6. Budget [6 marks] *R&D to market
7. Evaluation plan [7 marks] *evaluate how product sales

Quality of the written assignment

• Creativity, structure, layout, language proficiency, citations and references.