Convincing Features
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a) Channel structure is the group of channel members to which a set of distribution tasks has been allocated. With a diagram, elaborate any two (2) number of levels of intermediaries in the channel structure. Provide examples for each relating to any industry of your choice.
(10 marks)
b) The type of competitive environment plays a crucial role in shaping a company’s channel management strategy. Identify and explain any three (3) types of the competitions that significantly influence the efficiency and effectiveness of channel management strategy, providing relevant examples for each.
(10 marks)
a) The concept of logistics as a system has served as the foundation of modern logistics management. Discuss any two (2) logistics components that are relevant and interrelated to the system concepts. Provide examples for each component to support your answer.
(10 marks)
b) Channel members must be evaluated to assess their current performance and enhance the effectiveness and efficiency of the distribution process. One important criterion for measurement is sales performance. Using Ramly Food Processing Sdn. Bhd. (commonly known as Ramly Burger) as an example, discuss three (3) key criteria that a channel manager can use to evaluate the sales performance of channel members.
(15 marks)
Promotion strategies that involve channel members stand a higher probability of being favorably received by the channel members. Discuss any five (5) basic Push Promotion strategies in marketing channels. Provide examples related to Malaysian businesses to support your answer.
(25 marks)
Channel member selection is a critical decision for channel managers to ensure the efficient distribution of products, maximize market penetration, and align with a brand’s long-term goals. The selection of the right channel members is essential to maintaining the quality, reputation, and availability of products in the market.Ayam Goreng Sedap Sdn. Bhd. is a food franchisor with fifty (50) franchisees nation-wide. Currently, Ayam Goreng Sedap Sdn. Bhd. is planning to expand its business by selecting more channel members. As a channel manager to Ayam Goreng Sedap Sdn. Bhd., explain five (5) criteria that you will use before selecting a channel member.
(25 marks)
