Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
In this assignment, you are required to choose a multinational company with which you are familiar to research and carry out the following tasks.
Tasks:
You are advised to gather information using both annual reports and other published sources about the company.
The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures.
Your Report should identify as a minimum explanation of the following areas:
1. Markets and positioning in those markets
2. Competitors and it competitive position against them
3. Marketing mix strategy in its chosen markets
4. Recommended future marketing strategy
Further information and guidance:
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