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MGT7106E: DIGITAL BUSINESS AND ENTREPRENEURSHIP
INDIVIDUAL ASSIGNMENT 1
Read the article “Critical Success Factors of Digital Business Strategy” by Friedrich Holotiuk and Daniel Beimborn (2017).
Identify an existing entrepreneurship venture that is running a digital business. Write a report about the venture that you have selected.
The report should be written about their digital business strategy, particularly with regard to their (1) Sales and Customer Experience, (2) Organisation, (3) Culture and Leadership, (4) Capabilities and HR Competencies, (5) Foresight and Vision, (6) Data and IT, (7) Operations, and finally (8) Partners.
Your report should not be confined to the given article, but it must also include references from other sources as well.
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