Majujaya Berhad which currently operates a chain of retail outlets in Malaysia plans to expand its business operations: Project management, Assignment, UIU, Malaysia

School

UNITAR International University (UIU)

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Assignment Type

Individual Assignment

Subject

Project Management

Uploaded by Malaysia Assignment Help

Date

07/06/2024

Majujaya Berhad Offshore Expansion

Majujaya Berhad which currently operates a chain of retail outlets in Malaysia plans to expand its business operations offshore into new markets in the Kingdom of Bahrain a member of the Gulf Cooperation Council (GCC). The project aims to establish a presence in Bahrain by opening five retail outlets and developing a distribution network within the first year. Majujaya Berhad targets to achieve a minimum sales of USD1 million within the first year of operation in Bahrain whilst at the same time ensuring compliance with all the legal and regulatory requirements of Bahrain. You have been appointed the project manager for this offshore venture and you are required to critically analyze the project’s key objectives, deliverables and constraints followed by an overall risk assessment.

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Key Objectives:

  1. Establish a presence in a new market by opening five retail stores within 12
  2. Develop a distribution network to ensure efficient and timely delivery of products to the new retail
  3. Achieve a minimum sales target of $1 million within the first year of operation in the new
  4. Ensure compliance with all legal and regulatory requirements of

Deliverables:

  1. Market research report outlining the target market, competition, and potential
  2. Detailed project plan with timelines, resource allocation, and
  3. Site selection and lease agreements for five retail store
  4. Distribution network strategy and agreements with local logistics
  5. Comprehensive training program for staff members in the new
  6. Operational infrastructure setup, including IT systems, inventory management, and point-of-sale
  7. Compliance documentation and approvals from relevant

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