BMMK5103: The World Health Organization on March 11, 2020, declared the novel coronavirus outbreak a global pandemic: Marketing Management Assignment, OUM, Malaysia

Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:

1. Give an example of changes in the environment that have caused changes in consumer intention to buy.
2. Share your latest purchase of a service and which marketing mix strategy influenced your buying decision.
3. Write a text review of your recent purchase of a product. In your text review, discuss all the marketing mix elements.
4. How can companies use segmentation and targeting to reach their desired audience effectively?
5. How has the role of marketing management evolved in the digital age?