Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
QUESTION/TASK 1 (30%):
PURPOSE
1. To discuss the process of marketing research.
2. To describe the development of research in the field of marketing
REQUIREMENT
1. Literature matrix
Read the following 4 journal articles from Emerald related to website attributes. You can search the journal articles from the OUM library online (OUM library>Search Database>type emerald in search box>click Emerald Management 200>click connect to database>start search using key word ‘website attributes’).
a. Pascoe, M., & Wright, O. (2015). Using best-worst scaling to reveal perceived relative importance of website attributes. Asia Pacific Journal of Marketing and Logistics, 29(2), 393-408.
b. Dholakia, R. R., & Zhao, M. (2010). Effects of online store attributes on customer satisfaction and repurchase intentions. 38(7), 482-196.
c. Islam, J. U., Shahid, S., & Rasool, A. (2020). Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism response theory. International Journal of Bank Marketing, 0265-2323.
d. Niazi, M. G., & Kamran, K. A. (2016). Evaluating Iranian state university websites using WebQEM. The Electronic Library, 34(6), 1031-1050.
Use the following guide:
1.0 Introduction
Identify and explain the research design used the most by the researchers, justify the method is used the most.
2.0 Research design
Identify and explain the research design used the most by the researchers, justify why this research design is used the most.
3.0 Data collection methods
Identify and explain the data collection methods used the most by the researchers, justify why this method is used the most.
4.0 Measurement of variables (website attributes)
Identify and explain the measurement methods used the most by the researchers, and justify why this method is used the most.
5.0 Sampling technique
Identify and explain the sampling technique used the most by the researchers, and justify why this method is used the most.
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