ABDT3173: Examine the central concept of CRM. Determine the contributing factors of a customer-centric organization: Customer Relationship Management Home Work, TARC, Malaysia

Questions

• Examine the central concept of CRM.
• Determine the contributing factors of a customer-centric organization.
• Discuss the differences between transactional marketing and relationship marketing.
• Examine how relationship marketing can obtain customer retention.
• Describe the Nordic school’s relationship management theory.
• Explain various types of CRM and their characteristics.
• What is IDIC and how to apply the IDIC model?
• Examine the CRM value chain model.
• Discuss the reasons for the rise in deploying CRM.
• What are the CRM trends?

Answer

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