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Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry. Strategic management can also be defined as a bundle of decisions and acts which a manager undertakes, and which decides the result of the firm’s performance. The manager must have a thorough knowledge and analysis of the general and competitive organizational environment so as to take right decisions.
Strategic management involves formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.
Strategic management is a continuous process. There are three stages in this process: strategy formulation, strategy implementation, and evaluation and control.
Prepare a written report and address the following questions:
Discuss the strategic implications of artificial intelligence (AI) and big
data analytics for competitive advantage?
Discuss the key qualities of a strategic leader, and how can these
qualities be developed within an organization?
Structuring and formatting report submission:
Your report should contain the following:
Cover page and grading criteria.
List of contents and list of figure pages.
Main body, which should be organized into numbered sections under appropriate headings including introduction and conclusion.
Reference list/Bibliography (Harvard Referencing)
The Turnitin report should be added to the last page of the report.
Assignment length: Not more than 30 pages
Late Submission: One-week late submission after the deadline: 50 marks deduction. After one-week submission zero mark awarded.
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