Convincing Features
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Regulations
Students must submit all materials supporting their coursework listed in the deliverables section.
| Type | Description |
|---|---|
| Minor Plagiarism | Poor in-text referencing and few paragraphs being copied – stern warning and/or counseling. |
| Moderate Plagiarism | Copying some paragraphs and results without in-text referencing – awarded next lower grade. |
| Major Plagiarism | Most of the work is copied and cases of repeat minor and major plagiarism – Fail and re-take or suspension or dismissal. |
Plagiarism is presenting somebody else’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by SEGi university.
The coursework write-up must demonstrate critical analysis and application of both theory and practical issues to the company that you have selected.
The level of this assignment under Bloom’s taxonomy is 5, where students are required to synthesize information (summarize; construct; argue; create; relate; design; formulate).
On any given day, Celebrity Cruises, Inc. has tens of thousands of passengers at sea on more than a dozen spectacular ships, spanning 7 continents and 75 countries. With this level of capital investment along with the responsibility for the happiness and safety of so many passengers, excellence in operations is required. To make it all work, the 10 operations management decisions must be executed flawlessly. From product design (which encompassed the ship’s layout, the food, and 300 destinations), to scheduling, supply chain, inventory, personnel, maintenance, and the processes that hold them together, Operations Management (OM) is critical.
Cruise lines require precise scheduling of ships, with down-to-the-minute docking and departure times. In addition to ship and port scheduling, some 2,000 plus crew members must be scheduled. And there are many schedule variations. Entertainers may arrive and leave at each port, while officers may have a schedule of 10 weeks on and 10 weeks off. Other crew members have onboard commitments varying from 4 to 9 months.
With $400 million invested in a ship and more than 5,000 lives involved in a cruise, detailed processes to ensure maintenance and reliability are vital. The modern ship is a technological marvel with hundreds of electronic monitors operating 24/7 to track everything from ship speed and location, to sea depth, to shipboard power demand and cabin temperature. Celebrity’s ship layout, destinations, and routing are adjusted to meet seasonal demands and the expectations of its premium market segment.
Cruising is a growth industry, expanding by 6% to 7% annually for the past 30 years. Recognizing this growth opportunity, Celebrity Cruises, Inc., has enlarged its offerings in the premium “upscale experience at an intelligent price” segment of the industry by continuously growing its fleet. To meet this opportunity and related challenges, Celebrity has committed the resources necessary for a five-ship expansion.
An Executive Summary SHOULD be provided (before the Contents page) for this assignment. It provides a reader with a summary of why the report (coursework/assignment) was prepared, what it covers, and a summation of the conclusions, and/or recommendations. It should be about 10% of the assignment length, single line spacing, and is excluded from formal word counts.
All submission should be submitted with a comprehensive table of contents, with section numbers, section headings, and page numbers.
This is an academic assignment, so your statements must be justified by relevant academic theory. At the postgraduate level, you are expected to be able to apply recognized theory to situations and form opinions. Referencing must comply with APA style.
Figures and tables must be numbered in a logical way, so they can be listed on the Contents page, and referred to in the text.
Larger amounts of relevant material should be put at the end of the assignment in an Appendix after the List of References.
The DUE DATE for this coursework is on 27 April 2025, latest at 11:59 pm. Coursework submission should be done on SPARK LMS.
| Late Submission Period | Penalty |
|---|---|
| 1-5 days | 1 mark deducted per day up to a maximum of 5 marks. |
| 6-10 days | 2 marks deducted per day, plus initial 5 marks. |
| 11-15 days | Can only secure a passing grade of 50% if more than 50% achieved. |
| More than 15 days | Automatic 0% for coursework/assignment marks. |
| Content | Total Marks | Excellent | Good | Acceptable | Below Average | Poor |
|---|---|---|---|---|---|---|
| Product or Service Design | 20 | 9-10 | 7-8 | 5-6 | 3-4 | 1-2 |
| Strategies for Competitive Advantage | 20 | 15-13 | 12-10 | 9-7 | 6-4 | 3-1 |
| Project Management | 20 | 15-13 | 12-10 | 9-7 | 6-4 | 3-1 |
| Location Decision | 20 | 15-13 | 12-10 | 9-7 | 6-4 | 3-1 |
| Conclusion | 10 | 20-17 | 16-13 | 12-9 | 8-5 | 4-1 |
| Sources and Format of Report | 10 | 5 | 4 | 3 | 2 | 1 |
| Total | 100 | |||||
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