Report Outline for Discussion (Individual)
Page 1: Cover Page
- Full Name (as registered with UNITAR)
- Student Matric Number
- Mobile Number
- State the title: Discussion
- Font Specifications: Arial or Times New Roman, size 12, 1.5 spacing, right-margin justified.
Page 2: Attach the Rubric
Page 3: Table of Content
Page 4: Onwards
A. Introduction
- Brief introduction on Marrybrown
- Importance of understanding marketing environmental factors in strategic planning.
- Objectives and scope of the report.
B. Marketing Environmental Factors Impacting Marrybrown’s Strategy
- Demographic Forces: Analysis of demographic changes (e.g., population age, income levels) in Marrybrown’s key markets.
- Economic Forces: Overview of economic conditions (e.g., inflation, recession, purchasing power) affecting Marrybrown.
- Socio-Cultural Forces: Examination of cultural preferences, lifestyle changes, and social norms in Marrybrown’s markets.
- Technological Forces: Role of technological advancements (e.g., digital ordering systems, food delivery apps) in shaping Marrybrown’s strategy.
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C. Marrybrown’s Strategic Shifts in Response to Environmental Factors
- Discussion on how Marrybrown has adjusted its business strategy in response to these forces.
D. Critical Analysis
- Evaluation of the interplay between the environmental forces and Marrybrown’s strategic decisions.
- Discuss how Marrybrown adapted its strategic plans in response to environmental forces.
E. Conclusion
- Summary of key insights from the analysis, Marrybrown’s future strategic planning and recommendations for enhancing resilience to environmental changes.
F. References
- APA format reference and citations of all sources
Appendices
- Any supplementary information relevant to the report.
- Attach screenshots of Turnitin report and AI detection report in the appendix.
