Convincing Features
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For this assignment, your group is responsible for analyzing survey results to explore the factors that influence consumers’ online purchasing decisions. The objective is to gain insight into the different elements that impact these choices.
Group Assignment Objectives
1 To determine the primary factors that influence consumers’ online purchasing decisions based on the survey data.
2 To examine how different factors such as price, convenience, product quality, and brand reputation affect consumer behavior in online shopping.
3 To explore how technological aspects like website usability, payment options, and mobile compatibility contribute to online purchasing decisions.
4. To discuss overall satisfaction and loyalty
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