You have been appointed as the corporate vice president of a company and your first task is to carry out the environmental scanning on the organization: Business Strategy And Strategic Management, Assignment, UTM, Malaysia

INSTRUCTIONS:

1. This is an individually written assignment of between 1,800 to 2,500
2. Use New Times Roman, font 12 pitch when type-writing your assignment, spacing 5.
3. Submit your assignment (in WORD format) together with the COVER SHEET given to you and email to supportdiploma@rivermore.com.my
4. This assignment carries 40% towards your final assessment.

QUESTION

You have been appointed as the corporate vice president of a company (You may pick/choose any company of your choice) and your first task is to carry out the environmental scanning on the organization.

You will need to prepare a report on your findings for presentation to the board of directors.

1.Introduction 

• How understanding strategy is important to company’s vision and mission

2.Company background 

• Company establishment, history and nature of business
• Key managers and organization structure.
• Current market share/position of the organization

3.Environmental scanning

Answer

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