Learning Outcome –
CLO3: Propose suitable business research method and data analysis to adopt for a given business problem. (C5, PLO7)
Instructions:
1. *Select a Research Topic:
- Choose a relevant and specific research topic from “The List” within the scope of your team interest.
- Clearly articulate the research problem, objectives, and hypothesis.
2. Identify Target Respondents:
- Define the target population and sampling method for your survey.
- Explain the rationale behind your choice of respondents and sampling approach.
3. Develop Research Questions:
- Formulate clear and concise research questions that address the objectives of your study.
- Ensure that the research questions are structured in a way that facilitates effective data collection and analysis.
4. Construct Survey Items:
- Translate each research question into survey items/questions.
- Pay attention to the wording, clarity, and relevance of each survey item.
- Utilize a variety of question types (e.g., multiple-choice, Likert scale, open ended) based on the nature of the information you seek.
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5. Ensure Validity and Reliability:
- Discuss how you will establish the validity and reliability of your survey instrument.
- Consider pre-testing the survey on a small sample to identify and address potential issues.
6. Address Ethical Considerations:
- Identify and discuss any ethical considerations related to your survey design.
- Ensure that your survey design adheres to ethical guidelines, including obtaining informed consent and maintaining respondent confidentiality.
7. Consider Response Bias:
- Discuss potential sources of response bias and how you plan to mitigate them.
- Address any issues related to respondent honesty, social desirability, or acquiescence bias.
8. Create a Data Analysis Plan:
- Outline the data analysis techniques you intend to use once the survey data is collected.
- Explain how the survey results will contribute to addressing the research objectives and answering the research questions.
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