Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
Question 3
a) Briefly discuss five (5) dimensions of quality a consumer looks for in products.
b) Consider Mercedes Benz cars. Critically evaluate practical ways the Mercedes Benz could differentiate their cars along the five (5) dimensions that you have stated in answer to the question above.
c) Compare the quality of Mercedes Benz cars and Proton cars in Malaysia. Determine how Proton can work to achieve a higher quality rating than Mercedes Benz in a survey among their respective customers in Malaysia.
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