Convincing Features
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Assessment: Developing a Marketing Plan for an Existing Brand
Your objective is to develop a marketing plan that aims to revitalize the marketing approach for an established brand. Before starting, make sure to select the brand carefully and obtain approval from your instructor. Your primary goal is to create a marketing strategy that emphasizes important factors for improving the brand’s visibility and increasing sales.
Create a comprehensive marketing plan structured around the following components:
I. Introduction
Provide a brief overview of the selected brand
Describe the current target market and brand positioning within its market.
The purpose of the assessment
II. Market Analysis:
Analyze the brand’s current market situation by discussing both its competitors and marketing opportunities of the brand.
III. Marketing Objectives:
Formulate clear and attainable marketing objectives tailored to the brand. Ensure these objectives are specific, measurable, and aligned with the brand’s overarching goals.
IV. Current Marketing Strategy
Detail the strategies the company currently employs to market its brand
Product strategy
Price strategy
Place strategy
Promotion strategy
V. Proposed Marketing Strategies:
Present strategies to enhance the brand’s marketing efforts.
Product strategy
Price strategy
Place strategy
Promotion strategy
VI. Conclusion
Summarize the key takeaways from your marketing plan and highlight its potential impact on the brand’s future success.
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