It may be apparent that the environment in which the organization operates is changing. Organizational leaders may have good ideas: Strategic Management Essay, ASB, Malaysia

It may be apparent that the environment in which the organization operates is changing. Organizational leaders may have good ideas for how to respond, whether it be increasing competitive advantage, adding customer value, adding products/services, entering new businesses, or any of many other possible actions.

However without an effective strategic planning and strategic management process, organizational structures to support the planning and successful implementation, and people that support the change, the results will likely be poor.

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