Convincing Features
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QUESTION 1
Malaysian-based IHH Healthcare Berhad is Asia’s largest private healthcare group. Its portfolio of brands includes Pantai, Gleneagles and Prince Court. The company operates in multiple Asian countries including Singapore, India and China and it has presence in Central and Eastern Europe as well. In March this year, IHH had proposed to acquire Ramsay Sime Darby Sdn Bhd for RM5.67 billion but the company later announced in early September that the bid has failed.
QUESTION A) (CLO2: Acquire relevant knowledge on factors related to and that had impacts on how business organizations function and operate in Asia)
Use Porter’s 5-Forces model to analyze IHH’s competitive standing in Malaysia’s healthcare industry.
QUESTION B) (CLO1: Develop a good understanding of concepts, theories and practical issues involved in the development, adoption and implementation of strategies at the strategic level of business organisations)
Use Resource Based View to rationalize how the planned acquisition could improve IHH’s competitiveness in the healthcare industry.
QUESTION 2
On September 22, 2022 HappyFresh, an Indonesian based online grocery store officially bade farewell to Malaysia. The company ceased its operation in Malaysia and Thailand but maintains its business in Indonesia. Questions below are related to HappyFresh and its withdrawal from Malaysia and Thailand:
QUESTION A) (CLO2:Acquire relevant knowledge on factors related to and that had impacts on how business organizations function and operate in Asia)
Conduct internal and external analyses of HappyFresh to identify issues leading to the withdrawal from Malaysia and Thailand. Use relevant framework/model to support your analysis.
QUESTION B) (CLO1: Develop a good understanding of concepts, theories and practical issues involved in the development, adoption and implementation of strategies at the strategic level of business organisations)
HappyFresh has collaborated with many businesses during its seven years of operation in Malaysia but it seems that alliance was not enough to keep the company afloat. Based on your internal and external analysis of the business in Question 1, identify a better strategy than joint venture or strategic alliance which could have saved it from the current divestiture. Support your answer with relevant strategy generation tool.
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