To be successful in the long run, companies need to have knowledge of consumer behavior and concentrate on building a positive transactional: Consumer Behaviour Assignment, UoC, Malaysia

To be successful in the long run, companies need to have knowledge of consumer behavior and concentrate on building a positive transactional relationship with consumers. You are required to choose a business firm that you are familiar with or have access to the information.

The firm can be a local or international firm of any size and it must be a producer of any final goods or services. Your analysis to focus and gauge consumer’s behavior and understand the various consumption related aspects of individuals

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